Marketing-savvy independent school trustees recognize that their school’s sustainability will increasingly depend on creating partnerships with the regional community. These alliances – strategically important to creating a robust public presence – will attract future enrollment, enhance learning, and power-up fundraising. As a board chair, insure all your members know how to maximize their ambassadorial role. Join independent school education marketing veteran Mike Connor for the questions to ask and the connections you need to make that will allow your school to thrive in today’s fiercely competitive environment.
Mike Connor is President of Connor Associates, a marketing, advancement and strategic thinking consulting firm. Mike is co-author of the National Association of Independent Schools’ (NAIS) book, Marketing Independent Schools in the 21st Century. His white paper, It’s What’s Inside That Counts: Maximizing Internal Marketing, has been digitally published by NAIS and many state, regional, provincial, and international independent school associations. Mike also authored the article, Expectations Rising for School Trustees,that appeared in the December 2016 issue of the Trustee‘s Letter.